Meet
Abigail Landry
I’m Abigail, founder of Social Aesthetics Marketing, with more than 14 years of experience in social media and 10+ years dedicated specifically to the aesthetics industry.
My career in marketing started with an internship at a wealth management firm, where I worked on print advertising, client communications, and other traditional marketing initiatives.
Around the same time, I started an Instagram account for my miniature dachshund for fun. It grew to more than 12,000 followers and landed brand partnerships with pet companies. That was my first real glimpse into how powerful social media could be for building an audience and a brand.
While working my way through college, I joined a surgical aesthetics practice and saw that power on an entirely different scale. I helped rapidly grow the practice’s social platforms and watched Instagram translate into actual patients, including one who traveled from Australia after discovering the practice online.
This experience shaped what would eventually become Social Aesthetics Marketing. Over the course of my career, I’ve worked with more than 25 aesthetic practices across the country, including working regularly on-site alongside the teams at four practices. That hands-on experience has given me a firsthand understanding of the industry that goes far beyond social media.
Today, I work exclusively in the aesthetics space, helping plastic surgeons, med spas and aesthetic practices build brands people recognize, create content people actually want to watch, and turn social media into a meaningful part of their growth.
I hold a bachelor’s degree in Business Administration from the University of Massachusetts and am currently pursuing my MBA with a concentration in Business Analytics.